☆Willis Investment Counsel
Quality Q
0.439
AUM ($M)
2,098
Positions
125
Turnover
0.12
Top-10 wt
28%
Herfindahl
0.017
History (qtrs)
6
Excess Return
—
AI Eval Run AI Eval
Holdings · 130 positions · portfolio value $2,098M
| Ticker | Name | Activity | Security Type | Weight | Δ Weight | Value ($M) | Shares | Δ Shares | Qtrs Held | Excess Return |
|---|---|---|---|---|---|---|---|---|---|---|
| ☆CSCO funds › | Cisco Systems Inc | ADD | — | 5.0% | +1.4% | 103.9 | 884,202 | +50,145 | 5 | — |
| ☆JNJ funds › | Johnson And Johnson | ADD | — | 3.7% | -0.1% | 78.6 | 309,486 | +20,068 | 5 | — |
| ☆TXN funds › | Texas Instruments Inc | TRIM | — | 3.4% | +0.5% | 70.6 | 237,001 | -29,643 | 5 | — |
| ☆CAT funds › | Caterpillar Inc Del | ADD | — | 2.8% | +0.8% | 58.1 | 54,570 | +4,884 | 5 | — |
| ☆CB funds › | Chubb Ltd | ADD | — | 2.6% | -0.1% | 55.5 | 162,875 | +9,084 | 5 | — |
| ☆LMT funds › | Lockheed Martin Corp | ADD | — | 2.3% | -0.7% | 49.0 | 96,275 | +5,036 | 5 | — |
| ☆PAYX funds › | Paychex Inc | ADD | — | 2.2% | -0.0% | 46.0 | 467,688 | +30,658 | 5 | — |
| ☆MSFT funds › | Microsoft Corp | ADD | — | 2.2% | -0.1% | 45.2 | 121,147 | +7,713 | 5 | — |
| ☆PFE funds › | Pfizer Inc | ADD | — | 2.1% | -0.5% | 43.8 | 1,818,508 | +100,571 | 5 | — |
| ☆MRK funds › | Merck & Company, Inc | TRIM | — | 1.9% | -0.1% | 40.2 | 312,767 | -951 | 5 | — |
| ☆HD funds › | Home Depot Inc | ADD | — | 1.9% | -0.0% | 39.8 | 112,868 | +5,385 | 5 | — |
| ☆AFL funds › | Aflac Inc | ADD | Common Stock | 1.8% | +0.0% | 38.1 | 324,544 | +22,364 | 5 | — |
| ☆FTNT funds › | Fortinet, Inc | ADD | — | 1.7% | +0.8% | 35.5 | 230,869 | +34,630 | 5 | — |
| ☆XOM funds › | Exxon Mobil Corp | NEW | — | 1.6% | +1.6% | 33.8 | 246,874 | +246,874 | 1 | — |
| ☆HSY funds › | Hershey Co | ADD | — | 1.6% | -0.5% | 33.5 | 190,740 | +9,779 | 5 | — |
| ☆GNRC funds › | Generac | TRIM | — | 1.6% | +0.0% | 33.4 | 113,995 | -31,426 | 5 | — |
| ☆KEYS funds › | Keysight Technologies | ADD | — | 1.6% | +0.3% | 33.3 | 95,062 | +14,069 | 5 | — |
| ☆ADP funds › | Automatic Data Proc | TRIM | — | 1.6% | -0.1% | 33.2 | 148,056 | -400 | 5 | — |
| ☆ACN funds › | Accenture PLC | ADD | — | 1.6% | -0.5% | 33.1 | 265,973 | +71,175 | 5 | — |
| ☆ETN funds › | Eaton Corp | TRIM | — | 1.6% | +0.1% | 32.8 | 76,973 | -100 | 5 | — |
| ☆PEP funds › | Pepsico Inc | ADD | — | 1.5% | -0.4% | 32.4 | 239,514 | +10,462 | 5 | — |
| ☆MDT funds › | Medtronic Inc | ADD | — | 1.5% | -0.3% | 32.4 | 414,539 | +22,491 | 5 | — |
| ☆AAPL funds › | Apple Computer | ADD | — | 1.5% | +0.0% | 32.2 | 111,285 | +2,149 | 5 | — |
| ☆DGX funds › | Quest Diagnostics, Inc. | TRIM | — | 1.5% | -0.1% | 32.1 | 151,500 | -300 | 5 | — |
| ☆ABT funds › | Abbott Laboratories | ADD | — | 1.5% | +0.4% | 31.3 | 345,349 | +146,000 | 5 | — |
| ☆PG funds › | Procter & Gamble Co | TRIM | — | 1.5% | -0.2% | 30.7 | 209,370 | -397 | 5 | — |
| ☆COP funds › | Conocophillips | ADD | — | 1.4% | -0.5% | 28.5 | 274,201 | +16,768 | 5 | — |
| ☆AEP funds › | American Electric Power Co | TRIM | — | 1.3% | -0.1% | 27.8 | 203,038 | -500 | 5 | — |
| ☆BHP funds › | BHP Billiton Ltd | ADD | — | 1.3% | +0.1% | 27.6 | 331,239 | +16,230 | 5 | — |
| ☆GWW funds › | W. W. Grainger, Inc. | ADD | — | 1.3% | +0.3% | 27.3 | 20,102 | +3,406 | 5 | — |
| ☆VLO funds › | Valero Energy Corp | TRIM | — | 1.3% | -0.1% | 27.2 | 104,300 | -300 | 5 | — |
| ☆SNY funds › | Sanofi-Aventis | TRIM | — | 1.2% | -0.4% | 25.7 | 602,300 | -1,700 | 5 | — |
| ☆JPM funds › | JP Morgan Chase & Co | TRIM | — | 1.2% | -0.0% | 25.5 | 77,798 | -81 | 5 | — |
| ☆DRI funds › | Darden Restaurants Inc | TRIM | — | 1.2% | -0.1% | 25.2 | 122,400 | -200 | 5 | — |
| ☆TSCO funds › | Tractor Supply Co | ADD | — | 1.1% | -0.5% | 24.0 | 759,707 | +76,476 | 5 | — |
| ☆MMM funds › | 3m Company | ADD | — | 1.1% | +0.1% | 23.8 | 146,840 | +10,270 | 5 | — |
| ☆VZ funds › | Verizon Communications Com | TRIM | — | 1.1% | -0.4% | 23.6 | 557,990 | -1,510 | 5 | — |
| ☆GD funds › | General Dynamics Corp | TRIM | — | 1.1% | -0.1% | 23.6 | 66,500 | -200 | 5 | — |
| ☆AXP funds › | American Express | ADD | — | 1.1% | +0.1% | 22.9 | 67,676 | +10,440 | 5 | — |
| ☆MCD funds › | Mcdonalds Corp Com | TRIM | — | 1.1% | -0.4% | 22.8 | 84,485 | -300 | 5 | — |
| ☆SHEL funds › | Shell | ADD | — | 1.1% | -0.3% | 22.6 | 292,008 | +14,488 | 5 | — |
| ☆AMAT funds › | Applied Material Inc | ADD | — | 1.1% | +0.6% | 22.5 | 31,135 | +4,686 | 5 | — |
| ☆CLX funds › | Clorox Co Del Com | TRIM | — | 1.0% | -0.3% | 21.9 | 229,300 | -700 | 5 | — |
| ☆DE funds › | Deere Co | TRIM | — | 1.0% | -0.0% | 21.7 | 34,200 | -100 | 5 | — |
| ☆LLY funds › | Eli Lilly & Co | ADD | — | 1.0% | +0.3% | 21.6 | 18,017 | +3,240 | 5 | — |
| ☆ADBE funds › | Adobe Systems Inc | ADD | — | 1.0% | +0.3% | 21.3 | 103,802 | +49,563 | 5 | — |
| ☆LH funds › | Lab Corp Of Amer | ADD | — | 1.0% | +0.1% | 21.1 | 75,319 | +10,829 | 5 | — |
| ☆T funds › | AT&T Corp | TRIM | — | 1.0% | -0.6% | 21.0 | 1,014,010 | -1,600 | 5 | — |
| ☆DUK funds › | Duke Energy Corp New | TRIM | — | 1.0% | -0.2% | 20.3 | 160,137 | -145 | 5 | — |
| ☆EMR funds › | Emerson Elec Co | TRIM | — | 0.9% | -0.0% | 19.9 | 139,200 | -400 | 5 | — |
| ☆RSP funds › | Invesco Exchange Traded Fd Tr | ADD | — | 0.9% | +0.1% | 19.8 | 92,880 | +12,175 | 5 | — |
| ☆LOW funds › | Lowe's Companies Inc | TRIM | — | 0.9% | -0.2% | 18.3 | 83,218 | -200 | 5 | — |
| ☆GOOGL funds › | Google Inc Class A | ADD | — | 0.8% | +0.2% | 17.8 | 49,797 | +9,120 | 5 | — |
| ☆HUBB funds › | Hubbell, Inc | ADD | — | 0.8% | +0.1% | 17.1 | 32,723 | +4,924 | 4 | — |
| ☆NVDA funds › | Nvidia Corp | ADD | — | 0.8% | +0.1% | 16.7 | 83,643 | +14,700 | 5 | — |
| ☆CVX funds › | Chevron Corp | TRIM | — | 0.8% | -0.3% | 16.6 | 99,877 | -118 | 5 | — |
| ☆MA funds › | Mastercard | ADD | — | 0.7% | +0.1% | 15.5 | 30,118 | +5,133 | 5 | — |
| ☆WM funds › | Waste Management Inc New | TRIM | — | 0.7% | -0.1% | 15.3 | 68,626 | -300 | 3 | — |
| ☆WAT funds › | Waters Corp | ADD | — | 0.7% | +0.2% | 14.8 | 39,360 | +5,980 | 5 | — |
| ☆MSI funds › | Motorola Solutions | NEW | — | 0.6% | +0.6% | 13.5 | 32,600 | +32,600 | 1 | — |
| ☆ZTS funds › | Zoetis Inc | ADD | — | 0.6% | -0.3% | 12.3 | 171,746 | +31,787 | 5 | — |
| ☆FDS funds › | Factset Resh Sys Inc | ADD | — | 0.6% | +0.1% | 11.7 | 51,021 | +8,197 | 5 | — |
| ☆UPS funds › | United Parcel Service | ADD | — | 0.6% | +0.1% | 11.7 | 109,094 | +20,121 | 5 | — |
| ☆META funds › | Meta Platforms Inc | ADD | — | 0.5% | +0.0% | 10.9 | 19,367 | +3,422 | 5 | — |
| ☆ROST funds › | Ross Stores Inc | ADD | — | 0.5% | +0.0% | 9.8 | 46,244 | +7,980 | 5 | — |
| ☆SHW funds › | Sherwin-Williams Co | ADD | — | 0.5% | +0.0% | 9.8 | 28,553 | +4,549 | 4 | — |
| ☆NRC funds › | National Research Corporation | ADD | — | 0.4% | +0.2% | 9.4 | 434,785 | +210,147 | 5 | — |
| ☆FTDR funds › | Frontdoor Inc | ADD | — | 0.4% | +0.2% | 9.3 | 119,899 | +40,711 | 5 | — |
| ☆MEDP funds › | Medpace Holdings, Inc | ADD | — | 0.4% | +0.1% | 7.9 | 14,855 | +4,741 | 5 | — |
| ☆QLYS funds › | Qualys, Inc. | ADD | — | 0.4% | +0.2% | 7.9 | 57,156 | +22,719 | 5 | — |
| ☆LQDT funds › | Liquidity Svcs Inc | ADD | — | 0.4% | +0.1% | 7.6 | 193,441 | +61,015 | 5 | — |
| ☆DCI funds › | Donaldson Co Inc | ADD | — | 0.3% | +0.1% | 7.3 | 81,745 | +26,298 | 5 | — |
| ☆GIL funds › | Gildan Activewear Inc | ADD | — | 0.3% | +0.1% | 6.9 | 133,186 | +50,447 | 5 | — |
| ☆STRL funds › | Sterling Construction | TRIM | — | 0.3% | -0.0% | 6.8 | 8,160 | -8,073 | 5 | — |
| ☆SPGI funds › | S&P Global Inc COM | ADD | — | 0.3% | +0.0% | 6.8 | 16,757 | +3,012 | 2 | — |
| ☆LOGI funds › | Logitech International | ADD | — | 0.3% | +0.1% | 6.8 | 72,038 | +26,937 | 5 | — |
| ☆JKHY funds › | Jack Henry & Associates | ADD | — | 0.3% | +0.2% | 6.7 | 48,588 | +30,060 | 5 | — |
| ☆AVY funds › | Avery Dennison Corp | ADD | — | 0.3% | +0.2% | 5.6 | 34,558 | +24,046 | 5 | — |
| ☆LAMR funds › | Lamar Advertising Co | ADD | — | 0.3% | +0.1% | 5.3 | 33,811 | +14,275 | 5 | — |
| ☆PAYC funds › | Paycom Software Inc | ADD | — | 0.2% | +0.1% | 5.0 | 39,620 | +16,091 | 5 | — |
| ☆AOS funds › | AO Smith Corporation | ADD | — | 0.2% | +0.1% | 4.8 | 76,226 | +28,296 | 5 | — |
| ☆ALGN funds › | Align Technology Inc | ADD | — | 0.2% | +0.2% | 4.7 | 28,035 | +21,573 | 3 | — |
| ☆CUSIP:891092108 funds › | The Toro Company | ADD | — | 0.2% | +0.1% | 4.6 | 47,415 | +19,960 | 5 | — |
| ☆ZBRA funds › | Zebra Technologies Corproation | ADD | — | 0.2% | +0.1% | 4.5 | 17,175 | +7,068 | 5 | — |
| ☆INTU funds › | Intuit Inc | ADD | — | 0.2% | -0.1% | 4.2 | 16,168 | +3,304 | 2 | — |
| ☆EVTC funds › | Evertec, Inc | ADD | — | 0.2% | +0.1% | 4.2 | 150,575 | +55,575 | 5 | — |
| ☆JBTM funds › | JBT Marel Corp | ADD | — | 0.2% | +0.1% | 4.0 | 27,401 | +15,634 | 5 | — |
| ☆VRSN funds › | Verisign Inc | ADD | — | 0.2% | +0.1% | 3.8 | 15,294 | +6,299 | 5 | — |
| ☆HXL funds › | Hexcel Corp | ADD | — | 0.2% | +0.1% | 3.8 | 38,150 | +17,014 | 5 | — |
| ☆UI funds › | Ubiquiti Inc. | ADD | — | 0.2% | +0.0% | 3.7 | 6,989 | +3,061 | 5 | — |
| ☆MSM funds › | MSC Industrial | TRIM | — | 0.2% | -0.0% | 3.7 | 31,258 | -8,728 | 5 | — |
| ☆BMI funds › | Badger Meter, Inc. | NEW | — | 0.1% | +0.1% | 2.7 | 18,383 | +18,383 | 1 | — |
| ☆TECH funds › | Bio-Techne Corp | ADD | — | 0.1% | +0.1% | 2.7 | 37,659 | +20,357 | 4 | — |
| ☆DLB funds › | Dolby Laboratories, Inc CL A | ADD | — | 0.1% | +0.0% | 2.1 | 39,854 | +19,250 | 5 | — |
| ☆CUSIP:F42674113 funds › | GAZTRANSPORT & TECHNIGAZ | NEW | — | 0.1% | +0.1% | 1.7 | 8,105 | +8,105 | 1 | — |
| ☆IJH funds › | iShares Core S&P MID-CAP ETF | HOLD | — | 0.1% | -0.0% | 1.2 | 16,164 | +0 | 4 | — |
| ☆MXCT funds › | MaxCyte Inc Com | HOLD | — | 0.1% | +0.0% | 1.1 | 862,758 | +0 | 5 | — |
| ☆KO funds › | Coca Cola Company | TRIM | — | 0.0% | -0.0% | 1.0 | 12,664 | -44 | 5 | — |
| ☆VOO funds › | Vanguard S&P 500 ETF | ADD | — | 0.0% | +0.0% | 0.8 | 1,211 | +38 | 5 | — |
| ☆VO funds › | Vanguard Mid-Cap Etf | ADD | — | 0.0% | -0.0% | 0.8 | 10,268 | +7,701 | 5 | — |
| ☆MU funds › | Micron Technology Inc | HOLD | — | 0.0% | +0.0% | 0.8 | 680 | +0 | 2 | — |
| ☆PAR funds › | PAR Technology Corp | TRIM | — | 0.0% | -0.0% | 0.7 | 42,057 | -22,538 | 5 | — |
| ☆GLW funds › | Corning Inc | HOLD | — | 0.0% | +0.0% | 0.7 | 2,756 | +0 | 4 | — |
| ☆OEF funds › | IShares S&P 100 | TRIM | — | 0.0% | -0.0% | 0.6 | 1,627 | -27 | 5 | — |
| ☆IBM funds › | Intl Business Machines Corp Ib | ADD | — | 0.0% | +0.0% | 0.6 | 1,958 | +23 | 5 | — |
| ☆VENU funds › | Venu Holding Corporation | HOLD | — | 0.0% | -0.0% | 0.5 | 218,633 | +0 | 4 | — |
| ☆VTI funds › | Vanguard Total Stock Market Et | ADD | — | 0.0% | +0.0% | 0.5 | 1,304 | +11 | 5 | — |
| ☆GOOG funds › | Google Inc | ADD | — | 0.0% | +0.0% | 0.5 | 1,360 | +69 | 5 | — |
| ☆DTD funds › | Wisdomtree Total Div Fund | HOLD | — | 0.0% | -0.0% | 0.5 | 4,891 | +0 | 5 | — |
| ☆AMZN funds › | Amazon Inc | ADD | — | 0.0% | +0.0% | 0.5 | 1,893 | +548 | 3 | — |
| ☆QXO funds › | QXO, Inc | HOLD | — | 0.0% | -0.0% | 0.4 | 24,980 | +0 | 5 | — |
| ☆SO funds › | Southern Company | HOLD | — | 0.0% | -0.0% | 0.4 | 4,447 | +0 | 5 | — |
| ☆SUN funds › | Sunoco LP/Sunoco Fin Corp Com | HOLD | — | 0.0% | -0.0% | 0.3 | 4,883 | +0 | 5 | — |
| ☆IVW funds › | Ishares S&p 500 Growth Index F | HOLD | — | 0.0% | +0.0% | 0.3 | 1,929 | +0 | 4 | — |
| ☆ABBV funds › | Abbvie Inc | ADD | — | 0.0% | +0.0% | 0.3 | 1,024 | +60 | 5 | — |
| ☆IEFA funds › | Ishares Core MSCI EAFE ETF | HOLD | — | 0.0% | -0.0% | 0.3 | 2,634 | +0 | 4 | — |
| ☆WFC funds › | Wells Fargo & Co New Del | HOLD | — | 0.0% | -0.0% | 0.2 | 2,800 | +0 | 4 | — |
| ☆QQQ funds › | Invesco QQQ | NEW | — | 0.0% | +0.0% | 0.2 | 300 | +300 | 1 | — |
| ☆IAU funds › | Ishares Gold Tr Ishares New | HOLD | — | 0.0% | -0.0% | 0.2 | 2,750 | +0 | 4 | — |
| ☆XPOF funds › | Xponential Fitness Inc | NEW | — | 0.0% | +0.0% | 0.2 | 30,000 | +30,000 | 1 | — |
| ☆WMT funds › | Wal-Mart Stores Inc | NEW | — | 0.0% | +0.0% | 0.2 | 1,826 | +1,826 | 1 | — |
| ☆SMMT funds › | Summit Therapeutics | HOLD | — | 0.0% | -0.0% | 0.1 | 10,000 | +0 | 5 | — |
| ☆FLO funds › | Flowers Foods, Inc | HOLD | — | 0.0% | -0.0% | 0.1 | 10,294 | +0 | 5 | — |
| ☆CUSIP:62847T202 funds › | Mycelx Technologies Corp | HOLD | — | 0.0% | +0.0% | 0.0 | 10,360 | +0 | 5 | — |
| ☆CUSIP:74624H103 funds › | Puresafe Water Systems Inc | HOLD | — | 0.0% | -0.0% | 0.0 | 14,000 | +0 | 5 | — |
| ☆CUSIP:30231G102 funds › | Exxon Mobil Corp | EXIT | — | 0.0% | -2.1% | 0.0 | 0 | -229,781 | 0 | — |
| ☆VBR funds › | Vanguard Small Cap Value ETF | EXIT | — | 0.0% | -1.0% | 0.0 | 0 | -83,829 | 0 | — |
| ☆MCK funds › | Mckesson Corp | EXIT | — | 0.0% | -0.0% | 0.0 | 0 | -262 | 0 | — |
| ☆TG funds › | Tredegar Corp Virginia | EXIT | — | 0.0% | -0.0% | 0.0 | 0 | -35,000 | 0 | — |
| ☆MUR funds › | Murphy Oil Corp | EXIT | — | 0.0% | -0.0% | 0.0 | 0 | -5,405 | 0 | — |
Point-in-time history
| Period | AUM ($M) | Positions | Turnover | Top-10 wt | Herfindahl | Quality Q | Skill | Universe |
|---|---|---|---|---|---|---|---|---|
| 2026Q2 | 2,098 | 125 | 0.12 | 28% | 0.017 | 0.436 | — | in |
| 2026Q1 | 1,831 | 123 | 0.12 | 27% | 0.017 | 0.425 | — | in |
| 2025Q4 | 1,935 | 130 | 0.07 | 26% | 0.016 | 0.491 | — | in |
| 2025Q3 | 1,828 | 127 | 0.07 | 27% | 0.016 | 0.487 | — | in |
| 2025Q2 | 1,708 | 118 | 0.07 | 28% | 0.017 | 0.532 | — | entered |
| 2025Q1 | 1,487 | 117 | 0.00 | 28% | 0.018 | 0.000 | — | out |
Long US-equity 13F disclosures only · up to 45-day reporting lag · sells = reduce/avoid, not short.
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